Nasim was found in Sulaimani, Iraq, We began as a retail shop in 2007, we opened our first shop in Orzdi bag market which is open to this date. driven by a commitment to quality and exceptional service. As our customer base grew, so did our business, expanding rapidly to meet increasing demand. Our dedication to excellence has remained at the core of our success, earning the trust and loyalty of those who appreciate our products and service.

 

2014-2019
we had successfully opened three large retail shops and expanded our first store into the largest cosmetics shop in Iraq. Building on this success, we further grew our business by supplying high-quality products to beauty salons.

 

2019 - 2022

By 2022 we had successfully opened five large retail shops and expanded our first store into the largest cosmetics shop in Iraq. Building on this success, we further grew our business by supplying high-quality products to beauty salons.

 

2022 – Present
From 2022 to the present, we have successfully expanded our portfolio of exclusive brands, covering both makeup and hair care. In addition, we launched our own brand of hot hair tools, which now includes eight top-selling products in Iraq. These tools have gained widespread popularity and are available in nearly every retail shop across the country, further solidifying our presence in the beauty industry.

 

Future plans:
In 2025 and 2026, our company is entering a strategic phase of expansion focused on solidifying our presence across Iraq. A key milestone in this journey is the opening of our newest shop in Erbil, scheduled for November 2025. This location marks a significant step in our northern growth strategy and will serve as a flagship retail experience in the Kurdistan region. In addition, we are planning to establish new branches in both Baghdad and Basrah—two of Iraq’s most dynamic commercial centers. These branches will not only strengthen our operational base but also house dedicated retail shops to provide direct access to our full product range. Beyond these major cities, we are focused on expanding our distribution channels to cover northern Iraq more comprehensively, with a particular emphasis on supplying local shops and beauty salons. To support this growth, we are developing tailored logistics solutions and forming key partnerships with regional distributors, ensuring efficient delivery, stronger market presence, and deeper customer engagement. Through these efforts, we aim to build a truly nationwide network and position our brand at the forefront of the beauty and retail industry in Iraq.